You requested changes on Apr 15, 2026 - back with the talent for a revision
Vision
Step up from content strategist into brand systems ownership - own the voice + content guidelines across product and marketing.
Goals + action plan
Once you agree to the plan, the TSM will log a monthly check-in per goal here.
Publish a brand-voice guide v1
Marketing and product writers are diverging - need a single source.
BrandWritingDocumentation
Not startedTarget Jul 31, 2026
Goal progress10%
Action plan
Inventory the existing brand artefacts
Target May 15, 2026
Draft the voice-guide outline
Target Jun 15, 2026
Review with product + marketing leads
Target Jul 15, 2026
TSM monthly check-ins
Read-only - TSM owns this
No check-ins logged yet for this goal.
Run a quarterly content audit
Catch drift early - pre-launch reviews catch issues too late.
AuditBrandOps
Not startedTarget Sep 30, 2026
Goal progress0%
Action plan
Define audit checklist + scoring rubric
Target Jun 30, 2026
Run first audit
Target Sep 30, 2026
TSM monthly check-ins
Read-only - TSM owns this
No check-ins logged yet for this goal.
Make a suggestion
Your view of the talent is the closest one. Send the TSM a direction, skill gap, or resource worth folding into the plan.
Your view of Anika Sharmais unique — you see them on the engagement every day. Suggest a skill they should grow into, a direction worth exploring, or a resource that's helped people on similar paths. Talzy's TSM reviews suggestions before they reach the talent.
A specific capability they'd benefit from growing into. Be concrete: not 'better leadership' but 'running cross-team architecture reviews.'
Suggestions route through the TSM first — your engagement and the talent's plan stay coherent.
Discussion
Talent ↔ client ↔ TSM. Use this to align before agreeing or to flag changes during a check-in.
Talent
Anika SharmaApr 5, 2026
Sharing my plan for the next two quarters. Brand-voice guide is the priority - I think the audit cadence is the gap right now.
Client
Phil MurrayApr 15, 2026
Love the direction. Two thoughts: (1) can the voice guide land by end of June instead of July? Marketing's rebrand is mid-July. (2) Add a third goal around onboarding new writers - that's a constant pain.
Talent
Anika SharmaApr 18, 2026
Good points. Updating now - pulling the voice guide in by 4 weeks (means leaning on the existing brand archive instead of from scratch) and adding a writer-onboarding goal. Will resubmit by end of week.